![customer retention and acquisition](https://thebusinesstrailhead.com/wp-content/uploads/2024/01/customer-retention.png)
Customer Acquisition: Strategies for Small Businesses
“Even when you are marketing to your entire audience or customer base, you are … Read more
![go to market strategy](https://thebusinesstrailhead.com/wp-content/uploads/2024/01/go-to-market-strategy.png)
Go to Market Strategy: Transforming an Idea into Success
“Don’t find customers for your products, find products for your customers.“ ~ Seth Godin … Read more
![email marketing metrics](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/email-marketing-metrics.png)
Understanding & Measuring Email Marketing Metrics
“Our jobs as marketers are to understand how the customer wants to buy and … Read more
![email automation](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/email-automation.png)
Email Marketing Automation: Integrating Smart Tools into Your Strategy
“In marketing I’ve seen only one strategy that can’t miss: to market to your … Read more
![email marketing strategies](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/email-marketing-strategies.png)
Quick Tips on Email Marketing Strategies and Campaigns
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.“ … Read more
![email marketing](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/email_list-3.png)
Email Marketing Tips: A Guide & Effective Strategies
“The best marketing doesn’t feel like marketing.“ ~ Tom Fishburne Welcome to our guide … Read more
![psychology of colors in branding](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/psychology-of-colors-in-branding.png)
Psychology of Colors in Branding: Choosing Colors That Resonate
“Everything that you can see in the world around you presents itself to your … Read more
![smart goals in marketing](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/smart-goals.png)
SMART Goals in Marketing: A Guide to Enhancing Your Strategy
“To be successful, you have to have your heart in your business, and your … Read more
![marketing plan](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/marketing-plan.png)
Mastering Marketing Plan Essentials: A Guide for Successful Strategies
“Build something 100 people love, not something 1 million people kind of like.“ ~ … Read more
![market analysis](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/market-analysis.png)
Understanding the Core of Market Analysis
“Be undeniably good. No marketing effort or social media buzzword can be a substitute … Read more
![logo designing](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/logo-design.png)
Logo Design: Building a Memorable Brand
“A brand is the set of expectations, memories, stories and relationships that, taken together, … Read more
![brand story telling](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/brand-story-telling.png)
Creating a Consistent Brand Story Across Channels
“You can’t build a reputation on what you are going to do.“ ~ Henry … Read more
![tradeshow](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/tradeshow.png)
Trade Show Engagement, Visibility & Capturing Leads
“A business that’s visible but not engaging is like a ship without a compass. … Read more
![trade show marketing](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/trade-show-marketing.png)
![trade show marketing](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/trade-show-marketing.png)
Mastering Trade Show Marketing: From Leads to ROI
“Building a brand means knowing your story and building and sharing that story.“ ~ … Read more
![tradeshow](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/tradeshow.png)
![tradeshow](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/tradeshow.png)
![tradeshow](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/tradeshow.png)
Trade Shows and Conferences: What You Need to Know
“In the midst of regulations and logistics, remember that every obstacle is an opportunity … Read more
![target audience](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/target-audience.png)
![target audience](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/target-audience.png)
What Is a Target Audience? A Beginner’s Guide
“If you’re marketing to everybody, you’re marketing to nobody. Targeting is the key to … Read more
![unique value propsition](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/unique-proposition.png)
![unique value propsition](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/unique-proposition.png)
Creating a Unique Value Proposition: The Art of Differentiation
“Conformity is the jailer of freedom and the enemy of growth.“ ~ John F. … Read more
![brand positioning](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/brand-positioning.png)
![brand positioning](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/brand-positioning.png)
Brand Positioning: Your Path to Business Success
“Your time is limited, don’t waste it living someone else’s life.“ ~ Steve Jobs … Read more
![marketing data analytics](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/marketing-data-analytics.png)
![marketing data analytics](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/marketing-data-analytics.png)
Marketing Data Analytics: Guide to Performance Monitoring
“The goal is to turn data into information, and information into insight.“ ~ Carly … Read more
![newspaper and megphone](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/press-megaphone.png)
![newspaper and megphone](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/press-megaphone.png)
Offline Marketing Strategies: Connecting Beyond the Digital Realm
“In a digital world, the human touch remains invaluable“ ~ Unknown Key Takeaways Marketing … Read more
![elements of branding](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/elements-of-branding.png)
![elements of branding](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/elements-of-branding.png)
Why is Branding Important: Crafting an Identity for Business Success
“Brand is just a perception, and perception will match reality over time.“ ~ Elon … Read more
![marketing strategy](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/marketing-strategy.png)
![marketing strategy](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/marketing-strategy.png)
Essential Marketing Fundamentals for Beginners
“Marketing is no longer about the stuff you make, but about the stories you … Read more
![email marketing segmentation](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/email-marketing-segmentation.png)
![email marketing segmentation](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/email-marketing-segmentation.png)
A Quick Hike to Personalization and Email Marketing Segmentation
“The best investment is in the tools of one’s own trade.“ ~ Benjamin Franklin … Read more
![blank business branding card](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/branding-from-scratch.png)
![blank business branding card](https://thebusinesstrailhead.com/wp-content/uploads/2023/11/branding-from-scratch.png)
Building a Brand: Tips and Techniques for New Businesses
“Branding is the art of becoming knowable, likable, and trustable.” ~ John Jantsch Key … Read more
![email content creation](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/email-content-creation.png)
![email content creation](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/email-content-creation.png)
A Quick Hike to Email Marketing Content Creation
“Ignoring online marketing is like opening a business but not telling anyone“ ~ KB … Read more
![email lists](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/email-list.png)
![email lists](https://thebusinesstrailhead.com/wp-content/uploads/2023/12/email-list.png)
Managing & Building an Email List Like a Pro
“Instead of interrupting, work on attracting.“ ~ Dharmesh Shah Welcome to the world of … Read more